We are a team of scientists, programmers and communication innovators dedicated to improving health outcomes through advanced digital technology and communication strategies.

Introducing My Own Med: a customizable digital platform and mobile health app that captures between-visit patient health data, while bringing patients, doctors and caregivers together as partners in their care. With longitudinal data from a broad community of users, My Own Med helps better educate patients, strengthens caregiver support, provides physicians with new clinical decision-making tools, and brings powerful new analytical tools to hospital systems and payors.

Vicki Seyfert-Margolis PhD

CEO & Founder of My Own Med

Vicki Seyfert-Margolis is the Chief Executive Officer and Founder of My Own Med. Previously, she served as the Senior Advisor for Science Innovation and Policy for the FDA Commissioner's Office and Director of the FDA's Office Of Regulatory Science and Innovation which focuses on initiatives in regulatory science and innovation, personalized medicine, and scientific computing and informatics. Prior to that she served as Chief Scientific Officer at the Immune Tolerance Network (ITN), a non-profit consortium of researchers seeking new treatments for diseases of the immune system. Dr. Seyfert Margolis was also an Adjunct Associate Professor within the Department of Medicine at the University of California, San Francisco. Prior to academia, she served as Director of the Office of Innovative Scientific Research Technologies at the National Institute of Allergy and Infectious Diseases at NIH. Dr. Seyfert-Margolis completed her Ph.D. in immunology at the University of Pennsylvania's School of Medicine.

Digital Engagement

Three principles form the foundation of our approach to technology and our solution to the problems in the health system today:

Commitment to user experience

Given that compliance is one of the central problems we hope to address, bad user experiences are worse than annoying — they're actually dangerous. A person who won't reliably take her pills also won't stick with an app that's irritating to navigate around or takes forever to load.

Good user experiences are important, but UX has not been a focus of medical technology development to date. Tools for doctors and patients alike are kludgy and difficult to use, often requiring training or at least deep reserves of patience. Tools to connect doctors, caregivers, and patients are inconsistent and disjointed. Content is often highly technical.

At My Own Med, we believe a great user experience is critical to the long-term engagement of patients, but also understands that users in this context are very different and therefore their needs are different. An 80-year-old arthritis sufferer taking care of himself doesn't need half the functionality that a 55-year-old mom taking care of her daughter and her mother needs. A doctor needs different functionalities altogether. My Own Med serves each of these categories of users with a different set of tools, functionalities, and reporting capabilities consistent with their role in the health care system and in the individual's care, each built to high standards for user experience.

My Own Med has a highly customizable user platform, which creates a personalized experience that presents tools and reporting capabilities in the context of the user’s needs, while still maintaining consistent backend reporting for the ease of data integration.

Building Communities

Nearly every website in every vertical that's successful today is social. The health care industry is ready-made for community-building — just look at how many single-disease advocacy groups have emerged organically. Yet most people continue to navigate their complex medical situations in isolation from others who've handled the same problems, and no technology solution has emerged to enable them to form connections and seek or give advice.

My Own Med is designed to solve this. People don't need one-size-fits-all guidance from a static webpage that purports to know their life and needs — they need to be engaged in dialogue, advice, and even companionship with others who are going through what they're going through. This is the value-add that users desire and respond to and it is critical to long-term utilization of the tool because it is this community that will make users become invested in My Own Med and keep coming back, month after month, year after year.

My Own Med supports communities in a number of ways. We know that the most important relationships in the health care system are between patients, their loved ones, and other health care professionals. Our platform allows patients to communicate and engage in their care and with their caregivers online, in real time, without having to wait for a phone call to be returned. It also allows caregivers to be proactive in tracking their patients (presuming, of course, that permission has been granted) and contact them as the need arises. This simple functionality has tremendous potential not just to save time and money, but to help detect how drugs interact in real time.

We know that for some users, a deeper social layer is necessary - not just new tools to make existing relationships more efficient, but new ways to connect with people they don't already know.

My Own Med will support two forms of community. The first allows users to join or create native groups along whatever lines they define as important to them — regional, demographic, disease-specific, etc. We know from our research and experience that these sorts of ties are important to people and have been underserved by the health industry. The second allows users to ask and answer questions in a forum-styled way, allowing users to get quick advice without signing on for the full community features.

Putting Data to Use

Unfortunately, the health care industry lags behind other sectors in the sophistication of its use of these kinds of approaches. As a result, even as spectacularly advanced treatments are being developed, individual patients (and their family members), as well as health care professionals and hospital systems, are surprisingly underserved by technology and big data today.

My Own Med is dedicated to putting the user first. To us, that means serving them with content that will inspire them; providing tools to empower them; and allowing them to take control of their health outcomes, whether they use the app to connect with each other through communities or to communicate with their health professionals and family members.

Targeting techniques deployed in other sectors through digital outreach can be used in the context of healthcare. Healthcare matters very deeply to people. Like other sectors, it inspires them to connect with one another and share their stories. And in health, as in other sectors, each consumer has his or her particular reason for seeking remedy — and may turn away if that reason is not attended to in a narrowly tailored way.

We will be able to generate actionable information from data provided by hundreds of thousands of users — data that will be visualized and shown back to users themselves to make them better patients; to family members who care for sick loved ones; and to doctors who need efficient ways to know where to focus their attention and better tools to recognize PRO patterns to provide better care. Hospital systems and other large companies will be able to use the data to gain insights as to when and why their products and approaches do and don't work.

An advanced analysis engine allows you to dig deep into aggregate patient data to review potential cost-savings, learn about patient experiences, and gain a deeper understanding of consumer markets.

  • July 14, 2014 • SXSW V2V • Las Vegas
    My Own Med is proud to have been selected as a finalist in the Health Technologies category for SXSW V2V’s pitch competition.
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  • January 7, 2014 • mobihealthnews.com
    My Own Med raises $1.3M to capture between-visit patient health data
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  • August 21-23, 2013 • Conference • Aspen
    Vicki Seyfert invited to attend the Aspen Future Health 100 Conference
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  • May 22nd-24th, 2013 • Conference • Stanford
    Vicki Seyfert attends conference at Stanford, speaking on the “Big Data Opportunities in Healthcare for Startups” panel
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  • May 16th, 2013 • Conference • Baltimore
    Vicki Seyfert attends One Mind Summit to discuss My Own Med’s role in Individualized Medicine of the Future
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  • May 15th, 2013 • Conference • New York
    Vicki Seyfert attends Manhattan Institute’s discussion, “The Digital Future of Molecular Medicine: Rethinking FDA Regulation”
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  • May 2nd-3rd, 2013 • Conference • San Francisco
    Vicki Seyfert attends OME meeting at UCSF
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  • May 18th-20th, 2013 • Conference • San Francisco
    Vicki Seyfert attends Sage Congress to discuss My Own Med’s role in personalized medicine
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Contact Us

My Own Med, Inc.


Bethesda, MD

8403 Colesville Road, Suite 1100
Silver Spring, MD 20910​

San Antonio, TX

110 Broadway, Suite 70
San Antonio, TX 78205

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